“People will remember whether they needed you in this season or did not.” -Patrick Lencioni

I heard this statement last week. I’m really not sure if Lencioni actually said it. Can’t seem to find the quote anywhere. So… Patrick, if that didn’t come from you, my apologies. It sounds like something brilliant you would say.

Regardless of the source… that’s one compelling statement.

In fact, I would contend that its the most pivotal question a church leader could ask today.

Will people remember whether or not they need us in this season?

[bctt tweet=”I would contend this is the most pivotal question a church leader could ask today. Will people remember whether or not they need us in this season?” username=”gina_mcclain”]

As a ministry leader, I don’t know how you would answer that question.

When you consider your online platforms, you can look at an array of data to see how you’re engaging families with your online content. Unique views, total views, minutes viewed… the analytics can be overwhelming. And the analytics can tell you a story. But do they tell you the whole story?

The analytics can give you a glimpse of who is showing up. But how can you discover who is NOT showing up? And how can your ministry show up for them?

[bctt tweet=”Your online analytics can give you a glimpse of who is showing up. But how can you discover who is NOT showing up? And how can your ministry show up for them?” username=”gina_mcclain”]

I can’t help but believe Patrick has introduced a powerful thought here. One I think we need to wrestle down.

Will families remember they needed you in this season? Will they remember they needed…

… someone to show up in the form of a phone call to find out how they’re doing.

… a helpful conversation guide to equip them for better conversations with their kids.

… connection to a community resource to meet a practical need.

… a friendly reminder that they are seen, known and loved.

We are memorable when we get personal. The question we must wrestle down is… how do we create personal connections in today’s ministry context?

How do see, know and support families that have yet to engage your online platforms?

How do you show up frequently enough for them to say you were more than kind… you were personal?

[bctt tweet=”We are memorable when we get personal. The question we must wrestle down is… how do we create personal connections in today’s ministry context?” username=”gina_mcclain”]

The truth is… you can’t do it alone. You need an army. A system that equips your ministry to show up and be present in a season your families need it most. You can download a free guide here that will equip you to build the system you need.

In fact, you don’t have to build that system on your own. There are ministry leaders across the nation leaning into this question and tackling this challenge together. And you can join them. You don’t want to miss it.